Resources
Our six prospective audiences of the seminar:
Returning alumni
The Franchise Center alumnus can view their past info regarding the seminar.
Prospective single-unit franchisees
We expected there would be residents interested in becoming business owners through franchising, but who may not have the resources for a major investment and who may lack the resources necessary to effectively differentiate among franchise opportunities.
Prospective multi-unit franchisees
We discovered that education was being sought by more affluent individuals and groups, who did have the means to make a large initial investment. This segment included current franchisees wishing to expand or to acquire units of another franchise organization.
Prospective franchisors
An unexpected, but gratifying occurrence was attendance at our workshops by business owners who were interested in franchising their operations.
Franchisor and franchisee managers
Franchise organizations and franchisees who have become members of The Franchise Center have enrolled employees in the certificate program either to enhance their management skills or to groom them for ownership.
Consultants to franchises
Financial consultants, accountants and members of our sponsoring organizations that have franchisees as clients have attended the program to gain more knowledge about franchising in order to assist their clients better or to expand their practices.
We measure results in multiple ways:
- Participants complete evaluation forms after each segment of the program, followed by an overall critique.
- We subsequently track the careers of the certificate recipients and have records of the their involvement in franchising.
- Some of our proudest accomplishments are those who recognize that franchising is not an opportunity that they want to pursue. We feel we have saved them countless dollars and precious time.
- The volunteers are given copies of the evaluations and typically choose to continue to make presentations at subsequent programs, polishing their delivery based on the feedback. Franchisor members of The Franchise Center regularly send employees through the course. We have also had graduates return for refresher courses.